Everything a company does can be considered marketing because every action communicates something about the company to its customers. For example, the quality of a product or service, the way employees interact with customers, the design of a company's website, and even the cleanliness of a company's physical locations can all be seen as forms of marketing. These actions all send a message about what the company values and what customers can expect from them.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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