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Industries that are particularly well-suited to the Experience Economy are those that can provide a transformative experience to their customers. This includes industries like entertainment, tourism, hospitality, and retail. For instance, theme parks, hotels, restaurants, and retail stores can all create unique experiences that transform the customer's perception of their product or service. Additionally, industries that deal with hobbies or passions, like the sports industry (as in the example of Rawlings company), are also well-suited as they can tap into the emotional connection people have with these activities.
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The Experience Economy isn't just about adding value; it's about transformation. The example of how the Rawlings company transformed baseball is a good way for readers to understand this game-changing concept. For a company that is the exclusive baseball manufacturer to the Major Leagues, the thought of improving upon a seemingly perfect product seems like a waste of time. But Rawlings realized that most of its customers aren't Major League players, they are people who enjoy baseball and a good game of catch.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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