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Some examples of industries where differentiation in underserved areas has been successful include the telecommunications industry in rural areas, healthcare in low-income regions, and education in developing countries. These industries have been able to differentiate themselves by providing services that were previously unavailable or inaccessible in these areas.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.
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