What are some examples of macro trends that have forced companies to do a full pivot and re-envision their business operations?

The potential challenges for businesses in keeping up with micro and macro trends include the need for constant innovation and adaptation, the risk of misinterpreting trends, and the financial and operational implications of making significant changes in response to these trends. On the other hand, the opportunities include the ability to stay relevant and competitive, the potential for growth and expansion, and the chance to influence trends and shape the market.

Global companies like Apple and Google have adapted their business operations and product strategies in response to macro trends in several ways. For instance, they have embraced digital transformation, investing heavily in technology and innovation to stay ahead of the curve. They have also focused on sustainability and corporate social responsibility, recognizing the growing importance of these issues to consumers and stakeholders. Additionally, they have diversified their product portfolios and entered new markets to mitigate risks and capitalize on new opportunities. These strategies have enabled them to remain competitive and resilient in a rapidly changing business environment.