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Some examples of macro trends that have forced companies to do a full pivot and re-envision their business operations include the digital revolution, the rise of e-commerce, the shift towards sustainability, and the COVID-19 pandemic. The digital revolution and the rise of e-commerce have forced many traditional brick-and-mortar businesses to establish an online presence or risk becoming obsolete. The increasing awareness and concern for the environment have pushed companies to adopt more sustainable practices in their operations. The COVID-19 pandemic has also forced many businesses to adapt to new ways of working, such as remote work and digital collaboration.
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Micro trend cycles have gotten exponentially shorter in recent years as our attention span became a fragile thing of the past. For businesses, especially consumer goods businesses, keeping up with micro trends usually entails being in sync with the latest lingo and aesthetics, basically nothing that a marketing campaign can't tackle. But when it comes to macro trends, the stake is a lot higher and the influence spreads farther. Macro trends can sometimes force companies to do a full pivot and re-envision its business operations and product strategies entirely.
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How to respond to the current economic shifts of tariffs and geopolitical changes? Use this Macro Environment Analysis deck to examine the frameworks ...
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