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McDonald's 'think global, act local' approach is evident in its regional pricing and product offerings. The global headquarters sets pricing parameters with guidelines for each region, which then determines its own pricing based on local demand, costs, and competitor offerings. McDonald's also adapts its product offerings to the local tastes and preferences of the countries it operates in. For instance, it serves rice and fried chicken in the Philippines, beetroot burgers in Australia, and poutines in Canada. Despite these regional variations, McDonald's aims to upsell its most profitable items, such as soda and coffee, to customers.
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In order for McDonald's to stay in business in so many countries around the world, it uses a "think global, act local" approach. The company's global HQ sets pricing parameters with specific guidelines and tactics for each region. Each region has its own pricing determined by demand, cost, and local competitor offerings in that region. McDonald's will even adopt the products it offers to whatever country it's in. It will serve rice and fried chicken in the Philippines, Beetroot burgers in Australia and poutines in Canada, to name a few. Even still, McDonald's soda and coffee products are some of its most profitable, so its goal is to upsell drinks to customers.
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