What are some examples of ME and CE items in a business context?

Mutually Exclusive (ME) items in a business context could be different strategic options that a company can take, but each one excludes the others. For example, a company might choose to either invest in a new product development or expand into a new market, but it can't do both due to resource constraints. Collectively Exhaustive (CE) items could be all the possible reasons for a drop in company profits. This could include factors like decreased sales, increased costs, loss of a major client, or new competition in the market.

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First and foremost, use this slide to define the basics of your problem and list all of your Mutually Exclusive (ME) items, as well as all of your Collectively Exhaustive (CE) items. Then communicated these items to your team or stakeholders. With slides, such as this one, you can create and share with your team a Profitability Tree. Profitability trees are a type of issue tree that is created with the sole intent to run a thorough analysis of the company profits.

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McKinsey MECE Principle

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