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Some examples of products that failed due to a weak value proposition include the Microsoft Zune, which couldn't compete with the iPod's user experience and brand appeal, and the Google Glass, which had privacy issues and lacked clear use cases for the average consumer. Another example is the Segway, which was hyped as a revolutionary product but failed to deliver a compelling value proposition to a broad market.
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The third segment in the Product Market pyramid is Value Proposition. This is the set of specific customer needs that the product aims to address in ways better than the existing alternatives. This naturally leads to the fourth layer, the Feature Set. The Feature Set is the product features that are chosen to meet these customer needs. The topmost layer is the UX layer, which is the real-world product interface that customers will see and use.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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