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Some examples of products that have achieved product-market fit include Facebook, Google Search, and the iPhone. These products have been able to meet customer needs better than their alternatives and have created significant customer value.
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Most products fail because they don't meet customer needs better than the alternatives available. Therefore, achieving product-market fit is the key to creating a successful product. product-market fit means building a product that creates significant customer value and meets needs better than every alternative. The Product Market Pyramid is an actionable framework to achieve such product-market fit.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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