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Service innovations that have transformed products into experiences include those that make a product easier to try, use, and enjoy. They reveal features and functionality customers might otherwise overlook, and they fix problems and smooth rough patches in the customer journey. For example, Apple's Genius Bar provides personalized tech support and repair services, transforming the product experience. Amazon's Prime service offers fast shipping, streaming, and other benefits, enhancing the customer's interaction with the product. Starbucks' mobile app allows customers to order and pay for their drinks ahead of time, transforming a simple coffee purchase into a seamless experience.
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Service innovations make a product easier to try, use, and enjoy. They reveal features and functionality customers might otherwise overlook, and they fix problems and smooth rough patches in the customer journey. Service innovations can be powerful because when a company provides innovative service, it transforms its products from a mere product to an experience. Innovative service makes customers feel a certain way and associate these positive experiences with a given product.
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Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginally. Based on exhaustive case studies and research o...
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What’s the best way to turn business challenges into strategic opportunities? With a structured case study, consultants and project teams can follow every decision-making point from discovery to outcome. This Case Study Template to tackle any project and also prove your impressive track record to future clients.
Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Christensen, this deck provides the solutions to the “innovator’s dilemma” that can make or break your upcoming initiatives.
How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s as a collaborative effort with other team members, or a solo endeavor at your desk, or thinking on-the-spot during a case interview, or even leading a workshop, use our collection of Brainstorming Techniques to upkeep the mind palace.
Want to impress customers and stakeholders and leave a lasting impression? Innovate in the product department to stay competitive and make it known. This Dynamic Product Showcase presentation uses stunning visuals and unique movements to capture the eyes and hearts of an audience.