Some examples of services that have successfully used the 'how-to-think' approach in their marketing include companies like Apple, Google, and Amazon. These companies don't just tell their customers what to do or what to buy, but they encourage them to think differently about their needs and wants. They present their products or services in a way that makes customers think about how those products or services can improve their lives or solve their problems.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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