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Strengths in a SWOT analysis are the internal positive attributes of a company. These could include a strong brand reputation, a loyal customer base, unique proprietary technology, or a robust financial position. Weaknesses, on the other hand, are internal negative attributes. These could include high employee turnover, outdated technology, poor customer service, or weak financial performance. It's important to note that what constitutes a strength or weakness can vary depending on the context and the specific challenges a company is facing.
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Once you've analyzed your competitive landscape, it's time to assess yourself. SWOT Analysis is a common framework used by execs to determine their company's strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal, company oriented, while opportunities and threats are more external, macro-oriented. (Slide 10)
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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