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Some examples of successful blitzscaling in the technology sector include Google, Facebook, and LinkedIn. These companies have rapidly scaled their businesses and products, doubling in size in a short period of time. Another example is IBM, which, when faced with competition from Dell, repositioned itself as a system integrator and technology consultant, demonstrating a successful strategy of blitzscaling.
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The most successful option is to avoid them—cede the current market to the blitzscalers and use your current assets to migrate to a new, less vulnerable market. This was essentially IBM's response. Having been one of the original computer blitzscalers, when faced with competition from the likes of Dell IBM repositioned itself as a system integrator and technology consultant.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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