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The content does not provide specific examples of successful growth hacker marketing campaigns. However, some well-known examples in the industry include Dropbox's referral program, where users were incentivized to invite friends in exchange for additional storage space, and Airbnb's integration with Craigslist, which allowed them to reach a larger user base. These campaigns were successful because they leveraged existing networks and provided value to users, aligning with the principles of growth hacking.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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Don't start with the product, start with the press release, creating a market focus instead of a product or company focus. Write the FAQ. This seems like putting the cart before the horse, but it serves to keep the focus on the market and helps in defining product design. Now build a prototype. Then test it, modify it, test it again, and so on. Readers will learn that this hack-and-test approach can take many rounds of iteration before they find the best product or service to offer.
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