The Product Market Pyramid is a strategic tool used by many businesses, but specific examples are proprietary information. However, a hypothetical example could be a tech company identifying a target customer segment of small businesses with an underserved need for affordable, user-friendly project management software. The company then develops and markets a product specifically to meet this need, successfully implementing the Product Market Pyramid strategy.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
View summary