Some examples of successful implementation of the action stage in creativity include the creation of the iPhone by Apple, the development of the electric car by Tesla, and the launch of the Amazon online marketplace. In each of these cases, the companies had to overcome fear and doubts, move quickly, and ignore the fear of failure and judgments. They set small goals and checkpoints, which made the process of taking action less overwhelming and got the ball rolling.
Anyone can be creative. That's the message this book drives home by showing that creativity is an in...
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