Some examples of successful innovations that have targeted the mass market include the introduction of affordable smartphones by companies like Xiaomi and Realme, the creation of budget airlines like Ryanair and EasyJet, and the rise of fast fashion retailers like Zara and H&M. These innovations have made products and services more accessible to a wider audience, providing more value for their money.
Innovation is more than creativity; it is a process that is structured, with rules and best practice...
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