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Some examples of successful innovations driven by customer needs include the development of smartphones, which were created in response to the need for portable communication and internet access. Another example is the creation of online shopping platforms like Amazon, which were developed to meet the need for convenient, at-home shopping. These innovations were successful because they addressed specific customer needs and provided value.
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Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaway...
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Innovative ideas are not just something new, they provide value and solve problems. It takes "buy-in" from an organization to support innovation. Understanding customer's needs are critical to design new products. Change requires analysis and testing just like any other experimental effort. Minimizing risks is possible with the right approach.
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