What are some examples of successful preferred partnerships?

Some examples of successful preferred partnerships include the long-standing relationship between Nike and Apple, where they collaborated on the Nike+ product line. Another example is the partnership between Spotify and Uber, where Uber passengers can choose the music for their ride from Spotify's library. These partnerships are successful because they leverage the strengths of both companies and create a mutually beneficial relationship.

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Preferred partnerships are contractual relationships with defined scopes around recurring activity. This might occur when a company partners with a marketing or ad agency on a recurring or annual basis. It's a preferred partnership because there is a mutual trust that's been established, so this partner becomes the go-to choice of the organization.

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Strategic Partnership

How do you select the right partners and pool the best resources? Mutually beneficial relationships with another organization can elevate growth, inno...

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