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Some examples of successful value propositions in the market include:
1. Uber: "Tap the app, get a ride
2. Slack: "Be less busy
3. Spotify: "Music for everyone
4. Dollar Shave Club: "A great shave for a few bucks a month
5. Evernote: "Remember everything
These value propositions are successful because they clearly and succinctly communicate the unique value the company or product provides to its customers.
Question was asked on:
At the bottom of this canvas, add more details to provide additional context for key stakeholders. On the customer side, list any substitute products that could be used as alternatives. These are crucial to know, as your value proposition should address what differentiates your offer from these alternatives to stand out to the customer. (Slide 13)
Asked on the following presentation:
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer exp...
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