Superordinate goals in successful companies often include overarching objectives that align with the company's mission and vision. These could include goals related to market leadership, innovation, customer satisfaction, sustainability, or corporate social responsibility. For instance, a tech company might have a superordinate goal to be the global leader in artificial intelligence innovation. A food company might have a superordinate goal to source 100% of its ingredients sustainably.
To understand your organization's position and the elements that influence its capability to carry t...
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