What are some examples of superordinate goals in successful companies?

Superordinate goals in successful companies often include overarching objectives that align with the company's mission and vision. These could include goals related to market leadership, innovation, customer satisfaction, sustainability, or corporate social responsibility. For instance, a tech company might have a superordinate goal to be the global leader in artificial intelligence innovation. A food company might have a superordinate goal to source 100% of its ingredients sustainably.

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Strategy – this is your organization's plan for building and maintaining a competitive advantage over its competitors. Structure – this how your company is organized (that is, how departments and teams are structured, including who reports to whom). Systems – the daily activities and procedures that staff use to get the job done. Shared values – these are the core values of the organization, as shown in its corporate culture and general work ethic. They were called "superordinate goals" when the model was first developed. Style – the style of leadership adopted. Staff – the employees and their general capabilities. Skills – the actual skills and competencies of the organization's employees.

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McKinsey 7S Framework

To understand your organization's position and the elements that influence its capability to carry through changes, use our McKinsey 7S presentation. ...

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