What are some examples of unique value propositions that companies have used in their brand positioning strategies?

A company can ensure that its brand positioning strategy aligns with its overall business goals by identifying the customer's needs, desires, and pains, then crafting unique value propositions around those points. They can use tools such as Brand alignment, Strategy canvas, Brand positioning model, and Brand health evaluation to develop their branding strategies. These tools can help position the brand first in consumers' minds.

Some examples of successful brand alignments include the partnership between Nike and Apple, where they created the Nike+ product line. Another example is the collaboration between GoPro and Red Bull, where both brands have a similar target audience interested in extreme sports. These partnerships allowed both brands to leverage each other's strengths and reach a wider audience.