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Examples of winning aspirations in IT services could include:
1. Becoming a leading provider of cloud services in a specific region or industry.
2. Developing a proprietary software that revolutionizes a particular business process.
3. Achieving a high level of customer satisfaction and retention through superior IT support services.
4. Establishing a reputation as a thought leader in emerging technologies like AI, machine learning, or blockchain.
5. Expanding the business by acquiring smaller IT firms and integrating their unique offerings into the company's service portfolio.
Remember, a winning aspiration should be ambitious, inspiring, and reflect the company's ultimate purpose. It should guide the company's strategic choices and actions.
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Some of these five "where to play" choices will hold different weights depending on the situation and company at hand. For example, startups spend lots of time developing and refining a specific product or service. A mature company seeing little growth might rejuvenate sales by re-analyzing their consumer segmentation to find pockets of growth. Across the five "where to play" questions, the most important consideration is analyzing both the quantitative and qualitative data in light of your current goals and capabilities, making conscious choices that reflect your winning aspiration.
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Are you playing the game or are you playing to win? Develop a winning strategy for your organization with a recipe for success from former Procter & G...
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