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The book presents several innovative ideas for reaching new customers. One of the key strategies is data-driven decision making. It suggests a deep dive into customer data to unearth insights and segmenting customer data into cohorts. This can help understand customer behavior and tailor strategies accordingly. Another idea is to ask questions about these customers and answer with data, as well as with qualitative interviews. This can provide a deeper understanding of customer needs and preferences, enabling more effective targeting and engagement strategies.
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How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...
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This requires a deep dive into customer data to unearth insights. Consider segmenting customer data into cohorts. For example: customers who spend the most money on your products, versus those who spend the least. Then, ask questions about those customers and answer with data, as well as with qualitative interviews.
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