The book presents several innovative ideas about public speaking and self-confidence. One of them is the concept of associating information with something else to remember it. For instance, remembering a person's name by associating it with their face or occupation, or remembering a date by associating it with another event that happened at the same time. This technique can be particularly useful in public speaking, where remembering key points and facts is crucial. Another surprising idea is the use of storytelling to memorize a string of facts. By tying facts into a story, they become easier to recall, which can greatly enhance a public speaking performance.

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How to Develop Self-confidence & Influence by Public Speaking

Dale Carnegie, author of How to Win Friends & Influence People wrote a lesser-known book aimed explicitly at public speakers. Though the book was writ...

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The only way to remember something is to associate it with something else. Remember a person's name by associating it with his face or occupation; come up with a nonsense phrase that will trigger the association for you. Remember a date by associating it with something else that also happened at that time. To memorize a string of facts, like the order in which the original thirteen colonies joined the Union, tie them into a story that is easier to recall.

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The lessons from the book can be applied in today's business environment to improve relationships and trust by focusing on effective communication and remembering details about others. This can be done by associating names with faces or occupations, and remembering important dates or events. This shows respect and interest in others, which can build trust and improve relationships. Additionally, using the tactics and strategies described in the book, such as public speaking skills, can also enhance one's influence and self-confidence, further improving business relationships.

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