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Some key examples of innovation opportunities discovered through research and studies include the creation of the Internet, LCD TVs, and electric-powered vehicles. These innovations were not possible until new knowledge was discovered and applied. Similarly, the ability to market through social media is another example of an innovation opportunity that emerged from research and studies. It's important to note that new knowledge is not only relevant in the technology industry but also reveals ways to improve processes, services, and most other aspects of business.
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Staying abreast of research and studies, whether it's from the scientific community or market observers, is one of the best tools for discovering innovation opportunities. The technology that helped create the Internet came from the new knowledge that was simply not available until someone discovered it and put it to use. New knowledge isn't just relevant in the technology industry; it reveals ways to improve processes, services, and most other aspects of the business. Products like LCD TVs and electric-powered vehicles, or the ability to market through social media wouldn't be possible without new knowledge.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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