The book 'Zag' by Marty Neumeier presents a unique approach to branding and marketing. Some key takeaways for marketing professionals include the importance of focus, difference, trend, and communications in brand marketing. The book emphasizes the use of visuals like pictures and illustrations to effectively convey points. It's a must-read for anyone serious about succeeding in business.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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