Understanding price sensitivity can influence several marketing techniques. For instance, it can help in setting optimal prices for products, which can maximize profits and sales volume. It can also guide the implementation of promotional strategies like discounts and special offers, which can stimulate demand and increase customer loyalty. Moreover, it can assist in segmenting the market and targeting customers more effectively based on their price sensitivity. Lastly, it can inform the development of value-added services or product bundles to justify higher prices for less price-sensitive customers.
This question was asked on the following presentation:
Take the most advantageous pricing approach to increase profitability of your organization. Use our Pricing Strategies presentation to outline factors...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Price sensitivity (a.k.a. price elasticity of demand) evaluates the product's real value which, in turn, provides an insight into the shoppers' readiness to swipe their cards. Knowing the product's price sensitivity gives the power to forecast the sales volume more accurately. The high price-sensitivity signals that customers consider the product or service unreasonably overpriced. And the low price sensitivity signals that the higher price will most likely have no negative effect on shoppers' willingness to purchase the product. But most importantly, knowing the level of price sensitivity allows to set optimal prices across every category in the product line, as well as influence customer behavior through specials, discounts and other marketing techniques.