The Product Value Proposition can be defined by identifying the unique value that your product offers to customers compared to existing alternatives. This involves understanding your target customers and their underserved needs. Once you have a clear understanding of these needs, you can define your product's value proposition by explaining how your product meets these needs in a better way than any other alternatives. This process is part of the Lean Product Process, which also includes selecting the Minimum Viable Product feature set, building a prototype, and testing with customers.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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