Some of the best practices for creating new products and services that appeal to less affluent markets include understanding the needs and wants of the target market, creating affordable products that offer value for money, and innovating to fill a need for the masses. It's also important to focus on creating products that are not only inexpensive but also high in quality to attract and retain customers.
Innovation is more than creativity; it is a process that is structured, with rules and best practice...
View summary