Some of the exploratory tools used in brand management include brand audits, brand positioning maps, brand personality scales, and customer perception surveys. Brand audits help in assessing the current state of the brand, while brand positioning maps help in understanding where the brand stands in relation to competitors. Brand personality scales help in identifying the personality traits associated with the brand, and customer perception surveys help in understanding how customers perceive the brand.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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