Some of the key principles that have guided Amazon's growth include understanding customer expectations, learning from failures, and evolving their business model. For instance, Amazon Auctions taught them that customers expected to pay a low, fixed price on Amazon. The failure of zShops, which was too complicated for third-party sellers and customers, led to the evolution of the successful Amazon Marketplace.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
View summary