The book presents several innovative ideas. One of them is the concept that innovation is more than just creativity; it's a structured process with rules and best practices. Another surprising idea is that the tight controls of an established organization can actually hinder innovation. Innovative teams need flexibility to react to unexpected results, and the standard operating procedures of most companies can get in the way. Therefore, companies must redesign processes, from how funds are allocated to how performance is measured, to give innovative teams room to breathe. These new ideas require new rules.

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HBR’s 10 Must Reads on Innovation

Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaway...

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The tight controls of an established organization restrict innovation. Innovative teams need the flexibility to react to unexpected results. The "standard operating procedures" of most companies just get in the way. Companies must redesign processes, from how funds are allocated to how performance is measured, to give innovative teams room to breathe. New ideas require new rules.

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The themes of HBR’s 10 Must Reads on Innovation are highly relevant to contemporary issues and debates in business. The book discusses the importance of innovation in business, which is a hot topic in today's rapidly changing business environment. It emphasizes that innovation is not just about creativity, but also about structured processes, rules, and best practices. This aligns with current debates on the need for businesses to be innovative to stay competitive. The book also addresses the challenges that established organizations face in fostering innovation, which is a key issue in many contemporary businesses.

A startup can use the key topics covered in HBR’s 10 Must Reads on Innovation to grow by implementing the best practices and rules of innovation. This includes creating a flexible environment that allows for unexpected results and encourages innovative thinking. The startup should also consider redesigning its processes, such as fund allocation and performance measurement, to give innovative teams room to breathe. New ideas require new rules, and by embracing these principles, a startup can foster a culture of innovation that drives growth.

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