The book presents several innovative ideas. One of them is the concept that innovation is more than just creativity; it's a structured process with rules and best practices. Another surprising idea is that the tight controls of an established organization can actually hinder innovation. Innovative teams need flexibility to react to unexpected results, and the standard operating procedures of most companies can get in the way. Therefore, companies must redesign processes, from how funds are allocated to how performance is measured, to give innovative teams room to breathe. These new ideas require new rules.
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Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaway...
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The tight controls of an established organization restrict innovation. Innovative teams need the flexibility to react to unexpected results. The "standard operating procedures" of most companies just get in the way. Companies must redesign processes, from how funds are allocated to how performance is measured, to give innovative teams room to breathe. New ideas require new rules.
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