What are some of the rules for successful innovation in less affluent markets?

Some of the rules for successful innovation in less affluent markets include understanding the needs and wants of the target market, creating products that are affordable and provide value for money, and innovating in a way that fills a need for the masses.

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Most innovation efforts focus on creating the most profitable results or appealing to affluent markets. However, there is a large market for inexpensive products driven by customers who are looking for more value for their money. The real opportunities in innovation are the ones that create affordability and fill a need for the masses.

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