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Giving speeches as a salesperson has several benefits. It helps in networking and establishing oneself as an influencer in the field. It also provides an opportunity to educate others about the product's benefits and advantages, thereby creating value for the customer. This can lead to increased sales as the customer's perceived value of the product increases.
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Many salespeople have an issue with giving away free time. If a customer is shown that they are valued by the salesperson that takes the proper time to educate them on why their product is worth more than its sales price, then they will create value for the customer. The customer's perceived value and actual price is not the same. The salesperson can also become an influencer in their space to create value. Networking, giving speeches, posting informative videos, and educating others about their product's benefits and advantages will put them at the top of their field.
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People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...
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