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Companies can bet on various big ideas such as developing innovative products or services, investing in new technologies, expanding into new markets, improving customer service, implementing sustainable practices, and enhancing their digital presence. It's important to note that these ideas should align with the company's mission and vision.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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