Marty Neumeier has written several other books that expand on the concepts presented in this book. Some of them include 'Zag: The Number One Strategy of High-Performance Brands', 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design', and 'The Designful Company: How to build a culture of nonstop innovation'. He also has a series of whiteboard overview videos available online that further explain his concepts.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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