Some other books that advocate for the 'how-to-think' approach in marketing include 'Thinking, Fast and Slow' by Daniel Kahneman, 'Predictably Irrational' by Dan Ariely, and 'Influence: The Psychology of Persuasion' by Robert Cialdini. These books encourage readers to understand the psychology behind consumer behavior and decision-making, which is a crucial aspect of effective marketing.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary