Some other books that discuss the challenges of marketing and selling a service include 'Selling the Invisible' by Harry Beckwith, 'Raving Fans' by Ken Blanchard, 'Influence: The Psychology of Persuasion' by Robert Cialdini, and 'The Art of SEO' by Eric Enge, Stephan Spencer, and Jessie Stricchiola. These books provide different perspectives and strategies on how to effectively market and sell services.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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