Some other books that focus on the 'how-to-think' approach in marketing include 'Thinking, Fast and Slow' by Daniel Kahneman, 'Influence: The Psychology of Persuasion' by Robert Cialdini, and 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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