What are some other competitors that could be compared in the competitive analysis slide?

The competitors that could be compared in the competitive analysis slide would depend on the specific industry and market of your organization. However, generally, you would want to compare your organization with the top players in your industry or those who have similar product lines, locations, or price points. It's also beneficial to include competitors who are innovative or have unique strategies.

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For any strong marketing plan, execs should first assess their organization's current position in the marketplace. This competitive analysis slide compares your organization against two main competitors to evaluate performance across editable criteria like product line, location, and price point. Rated from 1 to 10, execs can score and plot themselves across relevant categories for an average score at the bottom. (Slide 3)

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Marketing Plan (Part 2)

Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...

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