Some other examples of successful sales funnels include Amazon's sales funnel, which starts with a wide range of products on their homepage. As you click and browse, Amazon learns your preferences and starts to show you more personalized product recommendations. Another example is Spotify's sales funnel. They offer a free version of their music streaming service, but with ads and limited features. As users enjoy their music, they are enticed to upgrade to the premium version for ad-free listening and other features. These are examples of providing value first, then gradually leading the customer towards making a purchase.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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