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Some other principles that can guide a company's growth include focusing on customer needs, investing in infrastructure, and testing new ideas before fully implementing them. It's also important to be willing to take risks and innovate, as well as to learn from failures and adapt accordingly.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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