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Some other tools similar to PESTEL Analysis used for analyzing emerging markets include SWOT Analysis, Porter's Five Forces, and the Ansoff Matrix. SWOT Analysis helps to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths. The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.
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With this slide, list all threats that emerging markets may pose. These may include: foreign exchange rate risk, non-normal distributions, lax insider trading, restrictions, lack of liquidity, difficulty raising capital and more. Use this slide to apply PESTEL Analysis to your emerging markets evaluation. PESTEL Analysis is a tool used to analyze and track the macro-environmental factors that may impact a venture's performance. To know whether or not you are going to go after an emerging market, it is critical to determine its Gross Domestic Product (GDP). GDP provides information about the size of the country's economy and, most importantly, the economy's health.
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Where to find new opportunities in an ever more competitive market? Use our Emerging Markets presentation to inspire expansion at the global level and...
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