Managers can use various tools for idea generation. These include brainstorming sessions, strategy sessions, and early-phase innovation projects. They can also use visualization tools like whiteboards or butcher paper. Conceptual metaphors are also used in idea generation. Other tools can include SWOT analysis, PESTEL analysis, and Porter's Five Forces. These tools help in finding new ways of seeing how the business works and to answer complex managerial challenges like restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
This question was asked on the following presentation:
You can now save hours of work with our ultimate Charts Collection. This deck includes a variety of useful charts that you can copy and paste into any...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Although managers don't necessarily think of visualization as a tool to support idea generation, Berinato says, they use it to brainstorm all the time whether it is on whiteboards or on butcher paper. "Like idea illustration, idea generation relies on conceptual metaphors, but it takes place in more informal settings, such as off-sites, strategy sessions, and early-phase innovation projects. It's used to find new ways of seeing how the business works and to answer complex managerial challenges: restructuring an organization, coming up with a new business process, codifying a system for making decisions," he says.