Managers can use various tools for idea generation. These include brainstorming sessions, strategy sessions, and early-phase innovation projects. They can also use visualization tools like whiteboards or butcher paper. Conceptual metaphors are also used in idea generation. Other tools can include SWOT analysis, PESTEL analysis, and Porter's Five Forces. These tools help in finding new ways of seeing how the business works and to answer complex managerial challenges like restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
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