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Some other visualization tools similar to the BCG Growth-Share Matrix include the GE-McKinsey Nine Box Matrix, the Ansoff Matrix, and the Product/Market Grid. These tools also provide a visual representation of a company's product portfolio and help in strategic decision-making.
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Developed by Boston Consulting Group, the BCG Growth-Share Matrix is a visualization tool that plots a company's multiple product lines along with their relative market share and against their market growth rate. This matrix visualization plots the product lines into four quadrants according to their relevant market growth rate and relative market share. Each icon on the matrix correlates to a "growth category" to determine how each product should be considered.
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Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...
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