The 'how-to-think' approach can be applied in various ways in business. For instance, it can be used in strategic planning, where instead of following a set plan, one thinks about the best strategies to achieve the company's goals. It can also be applied in problem-solving, where instead of relying on standard solutions, one thinks about the root cause of the problem and devises innovative solutions. Additionally, it can be used in team management, where instead of dictating tasks, one thinks about how to motivate and empower the team to achieve their best.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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