There are several ways to find new perspectives on how a business works. One of the methods is through visualization, which is often used in brainstorming sessions. This can take place in informal settings such as off-sites, strategy sessions, and early-phase innovation projects. Another method is through the use of conceptual metaphors. These can help to find new ways of seeing how the business works and to answer complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
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