Leaders can take advantage of existing infrastructures for business growth by utilizing them to facilitate their services or products. For instance, a company like Amazon was able to offer fast, two-day shipping because FedEx had already established an efficient delivery network. Businesses can also use existing infrastructures to test new ideas or innovations. This can be done through methods like A/B testing, which is a low-risk way to gauge customer response to new concepts. Furthermore, companies can identify what they are known for and experiment with advances in that marketplace. This approach allows businesses to leverage their reputation and expertise while exploring new opportunities for growth.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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