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Companies can test different features in various ways similar to Amazon's Super Saver shipping. One method is A/B testing, where two versions of a feature are presented to different segments of users to see which performs better. Another approach is to roll out the feature in phases, starting with a small group of users, gathering feedback, and making adjustments before a full launch. Companies can also use focus groups or surveys to gather user feedback on new features before they are officially launched.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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