There are several ways to uncover creativity. One way is to expose yourself to new experiences and ideas. This could be through travel, reading different types of literature, or engaging in different types of activities. Another way is to take breaks and allow your mind to wander. This can often lead to unexpected connections and insights. Asking questions about the end user and their needs can also stimulate creativity, as it forces you to think from a different perspective. Finally, field work or simply observing can also lead to creative insights.

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Choose creativity. It takes a conscious commitment to wanting to be creative to get things going. Don't second guess or question, just choose. Think like a tourist. Inspiration is not usually just hanging around waiting to show itself. It can often only be found in a different environment with new experiences and ideas. Get out of the office and find a different view, read something different, get exposure to something new. Take a break. Creativity seems to thrive during periods of relaxation. Stop focusing on the specific task and allow the mind to wander. This wandering will often uncover connections that can't be seen during focused work. Who is the end user and what do they want (or need)? Asking this question, whether about an idea, a problem or a product, creates empathy and the ability to focus on some of the more important points. Field work. Another reason to get out and about, field work involves simply observing. By observing with no set agenda, it's possible to find those "...

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Creative Confidence

Anyone can be creative. That's the message this book drives home by showing that creativity is an innate ability that requires courage to uncover. It'...

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